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Advertisement Awards |
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Advertising is an important way of communicating to the customers the importance of the products and its utility. Advertisements are conducted through different medium of expression like television, newspapers, Internet, magazines and even billboards. The advertisement awards are meant for rewarding the creative excellence of the advertising professionals. The awards play a vital role in enhancing the creativity of the people and also encourage healthy competition between the companies.
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The International Andy Awards, Clio Awards, Cannes Lions International Advertising Festival, D&AD, Effie Awards, Summit International Awards and The One Show are some of the most popular advertisement awards. Advertisements are generally prepared by the renowned advertisement agencies in behalf of the company willing to promote its product.
The people doing extremely well in the field of advertising and design are often rewarded with the prestigious Clio Awards. A perfect platform for one to give vent to his or her creative excellence is immensely popular among the professionals employed in this field of the industry. The Clio Awards was first initiated from the year 1959 and is considered to be the largest of its kind. According to the records available from the 2007 ceremony there were more than 19,000 entries. The judges from more than 62 countries took part in the award function. Noble ideas are given special importance in the nomination list and the judges are instructed to take special care of that rather than looking into mere executions.
One of the most prestigious advertisement awards Cannes Lions International Advertising Festival enjoys great respect among the people of this profession. The international festival is organized in Cannes and is celebration stretches to five to seven days. The main objective of the festival is to reward and promote the best creative excellence of the year. The festival also offers award options for technical achievements made in the field of advertisement and design. The advertisement agencies creating special creative adds generally enter their nominations. The jury comprises of renowned and notable advertising directors from all round the world. Advertisements excelling in both execution and idea are given special importance.
The sole purpose behind the operations of the D&AD is to promote and encourage the noble and great advertising ideas that are executed in an appropriate manner. The annual D&AD Awards holds a special place in the heart of advertising professionals. Yellow pencil and black pencil are the two kinds of awards given out in this award ceremony. The categories of prizes range from billboard advertisement to the incredible works of animation.
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